TOMS unveils ecommerce refresh to boost customer loyalty

Footwear brand TOMS has partnered with digital commerce agency Astound Commerce to improve its ecommerce experience, attract a younger demographic and boost customer loyalty.

TOMS has enhanced its ecommerce experience to allow for "best-in-class" customer experiences, personalisation, product recommendations, customer data insights and flexible payment options.

The brand hopes its new ecommerce experience is "powerful, flexible and fast", with the average page load time down by about 22% for the new site.

TOMS has also recrafted its giving strategy to invest in grassroots efforts, while redesigning its product offering to reflect the styles of a new, younger audience.

Marie Thomas, VP Global Technology at TOMS, said: “Astound’s depth of experience has been invaluable as we navigated critical decisions involving the selection and implementation of Salesforce solutions that fit our objectives.

"We are thrilled with the end result and see it as a key enabler of our goals to attract a new demographic of customers, showcase TOMS' brand position and communicate our updated giving model.”