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Toms to donate one-third of net profits to COVID-19 relief efforts

Tom Shearsmith
14 April 2020

Ethical footwear brand Toms is donating one-third of its net profits to help those affected by the COVID-19 pandemic.

Money raised will go to the newly created Toms COVID-19 Global Giving Fund, which currently supports companies including Americares, WaterAid and UK mental health organisation The Mix.

For every £3 Toms make, the company will donate £1 to the COVID-19 Global Giving Fund, meaning every Toms purchase will directly support the selected giving partners that are responding to COVID-19, both at home and abroad.

Amy Smith, Toms Chief Giving Officer, said in a statement: "Toms has always been in business to improve lives. That mission is important to us and our community everyday. Now, more than ever, we are honoured to apply what we have learned over the past 14 years of giving to address this global health crisis."

“We know the best way to help is to use our resources and the power of our customer's purchase to invest in our giving partners who are on the frontlines directly addressing this pandemic. We are grateful for these deep partnerships and are eager, together with our customers, to continue to support their efforts to combat COVID-19.”

Due to the widespread impact of COVID-19, Toms has extended their returns policy from 30 to 60 days until further notice.

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