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Tommy Hilfiger to host shoppable sustainable livestream

Tom Shearsmith
29 September 2020

Tommy Hilfiger will broadcast a shoppable livestream event today on the topic of Sustainable Street Style, with the event aiming to highlight the brand’s ability to create engaging digital shopping experiences for consumers.

The live selling event both broadens Hilfiger’s range of immersive digital experiences and addresses sustainability as part of its mission to create fashion that "Wastes Nothing and Welcomes All".

The livestream will showcase all the latest Hilfiger collection, Tommy Jeans collections and the TommyxLewis collaboration.

The shoppable livestream, which will run between 30-40 minutes, will take place on tommy.com at 6PM BST, and will be available for replay afterwards.

The tech platform was designed by internal teams with shoppable features and livestream powered by Blive, allowing viewers to add their selections to a virtual shopping tab to purchase after the broadcast.

The PVH Corp. owned brand recently announced its “Make it Possible” program, a set of 24 targets across four pillars to achieve by 2030. The four pillars are:

  • Circle Round: Make products to be fully circular, and part of a sustainable loop.
  • Made for Life: Operate with sensitivity to planetary boundaries, for instance in the areas of climate change, land use, freshwater and chemical pollution.
  • Everyone Welcome: Be a brand that works for every fan – always inclusive, completely accessible.
  • Opportunity for All: Create equal access to opportunity – no barriers to success.

     

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