Tommy Hilfiger showcases sustainable Spring 2020 TOMMYXLEWIS Collection
Tommy Hilfiger has announced that it will partner with Formula One Champion Lewis Hamilton for a fourth TommyXLewis collaboration, whilst also showcasing its sustainability focus.
The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain.
The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, and recycled materials, vegan leather alternatives, low-impact denim washes, low-carbon footprint, quick dry and wicking finishing agent.
"We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis," said Tommy Hilfiger. "Since day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We are proud to accomplish new milestones every season, with Spring 2020 being our most sustainable collaboration yet."
"Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and Spring 2020 is the latest milestone in these achievements," said Lewis Hamilton.
For Spring 2020, TOMMYNOW is returning to London and will be set against the backdrop of the iconic Tate Modern gallery during London Fashion Week. Alongside the latest TommyXLewis collaboration, the Spring 2020 Hilfiger Collection for men and women will also premiere at the experiential TOMMYNOW event in London.
The TOMMYNOW event will showcase the brands sustainability focus and upcoming collections in London on 16 February 2020 at 8pm.
Building on Tommy Hilfiger’s “See Now, Buy Now” concept, all runway looks on display for Spring 2020 will be available immediately in more than 70 countries, including online.