Tommy Hilfiger Regent Street flagship store begins offering virtual shopping

Tommy Hilfiger has begun offering personal virtual shopping experiences to customers from its Regent Street flagship store.

Customers can experience the services that they would receive in store, but from the comfort of their own homes - speaking with Tommy Hilfiger stylists directly via Whatsapp video, Messenger or email.

The stylists are trained to find out details from each customer regarding preferred fit, a products fabrication and any exclusive product lines available.

In addition to this, the company is offering 48-hour delivery following payment and free monogramming until 13 February 2021.

Open 10am-5pm, customers can speak to a Tommy Hilfiger stylist via the brands Whatsapp conversation link.

Facebook announced last year that WhatsApp would begin to offer in-app purchases for businesses, as it moves to boost revenue from the app.

Research from Facebook has shown if consumers can message a business to get help, they’re more likely to make a purchase. The global pandemic has also made it clear that businesses need fast and efficient ways to service their customers and make sales.

Last year, Tommy Hilfiger pushed ahead with its investment in technology, broadcasting a shoppable livestream event on the topic of Sustainable Street Style, with the event aiming to highlight the brand’s ability to create engaging digital shopping experiences for consumers.

Earlier this week, the brand announced a partnership with online learning platform FutureLearn on a series of social impact courses hosted by the brands campaign ambassadors, running from 15 February until Summer 2021.