PVH Corp owned Tommy Hilfiger has announced a partnership with online learning platform FutureLearn on a series of social impact courses hosted by the brands campaign ambassadors Jameela Jamil, Mogli, Kiddy Smile, Compton Cowboys and Indya Moore.
Running from 15 February until Summer 2021, the partnership forms part of Tommy Hilfiger’s campaign focus of ‘Moving Forward Together’ to create a better future.
To fully equip users with the tools and understanding needed to drive social change, the courses focus on creating positive change, covering topics such as sustainability, LGBTQIA+ allyship, body confidence and community building.
Tommy Hilfiger said: “We want to not only inspire but enable our fans to make a positive difference in their own lives and the lives of others. Creating free, meaningful courses through the FutureLearn platform is one way we are equipping them to do so.
“These socially driven, online classes teach material that isn’t always covered in schools but is so important today. To move forward together, we all need to learn more about ourselves, our communities and the planet, and that’s exactly what our courses teach.”
The short courses are a mixture of storytelling, engaging in dialogue, developing new social and environmental knowledge and celebrating progress. They are free of charge, each take four hours to complete and will be viewable indefinitely on FutureLearn.com across mobile, tablet and computer devices.
Justin Cooke, Chief Content and Partnerships Officer at FutureLearn, commented: “From sustainability to body neutrality, building community, LGBTQIA+ allyship and activism, and more, we hope that the diverse and inspiring range of voices at the heart of these conversations will bring a variety of new perspectives to the platform for our millions of learners to engage meaningfully with.”
Driven by Tommy Hilfiger’s overarching sustainability mission to create fashion that Wastes Nothing and Welcome All, the new FutureLearn courses were designed to champion those often underrepresented in fashion.
From a DJ booth, to a horse ranch or a fashion runway, the leaders hosting each course are dedicated to showing that a difference can be made in every environment and community.
The five courses and their representative campaign advocates include:
15 February 2021: Exploring body neutrality and challenging body image stereotypes with actress, podcaster, model, writer and activist, Jameela Jamil.
1 March 2021: Exploring sustainable living and loving with multi-genre musician and sustainability activist, Mogli.
15 March 2021: Exploring intersectionality with DJ, singer, songwriter, performer and activist Kiddy Smile.
29 March 2021: Exploring mentorship and community change with horse-riding healing community and mentorship collective, Compton Cowboys.
Summer 2021: Exploring LGBTQIA+ activism, advocacy and allyship with Actor, model and activist, Indya Moore.