Tommy Hilfiger opens first UK kids outlet store at LDO

Tommy Hilfiger has signed for its first dedicated UK kidswear outlet at the London Designer Outlet in Wembley.

The US giant is set to take a 1,387 sq ft unit at the centre, which will offer classic pieces for boys and girls, aged 9 months to 16 years, including trousers, separates, dresses and more, designed for sporting activities, party time, daywear and everything in-between. All items retail up to 70% of RRP.

Its arrival boosts the children's offer at LDO, which already includes Nike, Champion, GAP, Adidas, PUMA and Guess. Its wider fashion offer includes Fiorelli, Kurt Geiger, Levi’s and the recently opened Dune.

LDO, which covers 265,000 sq ft, attracts 7m visitors a year, almost twice as many people than go to Wembley Stadium and The SSE Arena, Wembley combined.

Christine Grace, Leasing Director at Realm, said of the latest signing: “We’re delighted to have signed Tommy Hilfiger which will be a really great addition the fashion line-up at the centre. It’s tremendous to see that our consistent trading track record and reputation for leading the field has helped us to secure another first at the centre. We’re thrilled to be attracting increasingly aspirational brands and are looking forward to the year ahead.”