Tommy Hilfiger launches innovative line of clothing designed for adults and children with disabilities
PVH Corp. owned Tommy Hilfiger has announced the launch of its Spring 2021 Tommy Hilfiger Adaptive collection, an innovative line of clothing designed to make dressing easier for adults and children with disabilities.
Featuring items for men, women and children, this seasons collection aims to "redefine the preppy aesthetic through a modern mix of court sports and coastal prep styles". The versatile pieces in the collection have been created to function as everyday essentials, work-from-home staples and comfort wear, incorporating modifications that promote ease of movement with easy closures, seated-wear solutions and fits for prosthetics.
Determined to address the gap in the market for apparel for those with a disability and to make a positive difference, the brand has become the first global lifestyle brand to modify its mainstream apparel to fit the needs of people with disabilities.
TheIndustry.fashion has created a gallery with images featuring the new collection:
The online shopping journey for Tommy Hilfiger Adaptive has been created with the goal of end-to-end accessibility for consumers, with a “shop by solution” feature guiding shoppers through all adaptive modifications, allowing them to choose the best solution for their lifestyle.
Tommy Hilfiger Adaptive orders will also arrive in accessible, user-friendly packaging that provides ease of opening and returning.
Tommy Hilfiger Adaptive has also cast diverse talent from the adaptive community in its campaign, with Olympic cyclist Kristina Vogel, Paralympian Rheed McCracken, Paralympic swimmer and track runner Haven Shepherd, former football player Isaiah Pead and paddle boarder Jonas Letieri.
Tommy Hilfiger, Principal Designer, Tommy Hilfiger Global, commented: “Tommy Hilfiger Adaptive is about creating fashion that is accessible to everyone, regardless of ability. Getting dressed should be a joy – an experience that empowers you to look good and feel good in what you are wearing. Our adaptive collections have revolutionised everyday dressing for people with disabilities, giving them the independence and confidence to express their individuality through style.”