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Tom Daley's Made With Love label launches 'Summer With Love' collection

Tom Shearsmith
27 June 2022

Tom Daley's Made With Love has today released the Summer With Love collection, alongside a collection campaign featuring his closest friends. Celebrating the joy of Summer, the campaign is all about the little summer things - from being out in the sun to having picnics and BBQs.

When Olympic Champion Tom Daley founded his Made With Love fashion label in November 2021, it stemmed from a genuine love for knitting and crochet and a want to share it with the world.

With initial knit kit products selling out in the first week of launch, the start-up brand has expanded to include crochet, homeware, dog jumpers and a recent Pride collection where 100% of profits go to Rainbow Railroad.

Ranging from £29 to £110, the new collection is full of pastel colours and consists of crochet and knit vests (£65), blankets (£110), baby blankets (£89), wall hangings (£29) and cardigans (£110).

100% of materials used in the collection come from renewable and recyclable material, which the brand notes is "something important to Tom".

Tom Daley said: "I love this new collection and I love summer, being outdoors with my family and friends, going on holiday, having a BBQ or a party on my rooftop. This collection for me sums up that feeling and contains pieces you can create that can be part of your summer memories. I’m obsessed with the vests. And the plant hangers? I’d have to knit hundreds if I was to hang all the houseplants in my house. Having my friends involved is really special to me too. Maybe now they'll try their hand at knitting."

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