Tod's launches Harrods pop-up for Red Dot sneakers

Tod's, the Italian luxury footwear brand, is today opening a dedicated pop-up at Harrods, focusing on its Red Dot men's sneaker collection.

The pop-up showcases a curated edit of Red Dot sneaker styles for men, with the collection reflecting the brand's commitment to traditional hand craftsmanship combined with continuous product innovation.

Each sneaker is identified by a red dot on the heel, which serves as a Tod's brand signature. The designs use selected materials alongside elastic lacing, while the lightweight sole is intended to allow customers to move seamlessly between work and leisure.

The launch reflects Tod's efforts to apply its production expertise to contemporary casual footwear, with the brand saying the collection expresses "a contemporary vision of luxury defined by softness and lightness".

Founded as a small shoe factory in Casette D'Ete more than a century ago, Tod's produces its collections entirely in Italy. The company remains closely associated with the Gommino driving shoe, introduced in the late 1970s with 133 rubber pebbles on its sole.

The business later expanded beyond footwear, launching a full women's ready-to-wear collection in 2013 and a complete men's wardrobe the following year. Its wider group also includes luxury footwear label Hogan and fashion brand Fay.uxury footwear label Hogan and fashion brand Fay.

Harrods continues fashion floor development

The Tod's launch follows other temporary brand activations at Harrods, including Wax London's first in-store pop-up in May. The 150 sq ft menswear space combined the British brand's SS26 collection with a Harrods-exclusive knitwear colourway.

Harrods has also continued investing in its permanent fashion offer. In June, the retailer opened the first of three International Designer Rooms as part of the overhaul of its first-floor womenswear department.

The new rooms are designed to bring international labels together within a connected retail environment, supported by flagship spaces from individual luxury houses. Tod's smaller, product-led installation gives the store another way to present fashion brands.

The Tod's Red Dot pop-up will be open from 29 July until the end of September in the menswear department on Harrods' second floor, at 87-135 Brompton Road, Knightsbridge, London.