TOAST reveals 99% of clothing range now made from natural fibres
TOAST, the British fashion and lifestyle brand founded in Wales in 1997, has released its 2025 Social Conscience Report, showing that 99% of its clothing products now come from natural fibres, while over 7,500 garments were given a second life.
The annual report, structured around three pillars: Cherish Materials & Make, Minimise Waste, and Enrich & Educate, sets out the brand's progress on sourcing, circularity, supply chain visibility and community programming.
Suzie de Rohan Willner, CEO at TOAST, commented that the brand's accomplishments were the result of "years of investment, collaboration and the dedication of exceptional teams across our business, all working towards meaningful progress".
Materials and sourcing
In the report, the brand highlighted that it now uses 99% natural and cellulosic fibres, up from 92% the previous year. It has also increased its use of certified organic cotton from 39% to 52%, with plans to further increase this number over the coming years.
TOAST also completed a two-year direct-to-farm cotton pilot, which focused on sourcing cotton through direct relationships with farmers rather than relying on third-party certifications.
The pilot was looking to trial a new approach to transparency; however, the supply chain, which spanned multiple regions, proved too complex, with the relatively small production volumes per fabric making the process inefficient and hard to scale.
TOAST said, however, that the project was a learning experience. The brand also established new sourcing partnerships across the UK and Europe, with 51% of its annual production spend now supporting European manufacturers.
Circularity and emissions
The brand's circular programme, TOAST Circle, has also seen success, giving 7,559 garments a second life through its repair, exchange, renew and reworn initiatives.
Using WRAP's displacement methodology, the brand calculated that its repair service and reworn collection prevented 4,849 new purchases in 2025. Donations from customers rose 29% year-on-year, with 67% of donated items graded, sorted and sold via Reworn, and the remainder donated to charity partner Traid.
For the first time, TOAST also completed a full Scope 1, 2 and 3 greenhouse gas emissions assessment, measuring its direct, indirect and value-chain greenhouse gas emissions.
The brand noted that it expected its Scope 3 emissions to account for the largest share of its overall carbon footprint, and that in 2026 it would begin to explore how to reduce its Scope 3 emissions and build a future roadmap to meet reduction targets.
"Looking ahead, we remain committed to learning, improving, and sharing openly. By continuing to educate ourselves, collaborate with our community and industry, and plan for future generations, we hope to contribute to positive change that reaches beyond our own business," de Rohan Willner commented in the report.
