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Timberland launches GreenStride eco-conscious boots for AW21

Tom Bottomley
24 September 2021

Timberland has today launched one of its most eco-conscious collection of boots for men and women, featuring its GreenStride innovation, for AW21.

The boots are waterproof and GreenStride soles are naturally lightweight and comfortable and are made from a 75% combination of renewable sugar cane and responsibly sourced rubber.

Timberland’s Vice President of Global Footwear Design, Chris McGrath, said: “Our designers worked tirelessly on these progressive new styles that are built to perform in the outdoors, from the city to the trail and back again. They’re lightweight, waterproof and ready for anything.”

To support the launch, Timberland has today activated a global, digital-first campaign that celebrates the brand’s long heritage of innovation and boot making.

The campaign features striking imagery, one-of-a-kind materiality sculptures, video vignettes and digital animations that bring the product benefits to life. GreenStride boots take centre stage in the campaign, which is shared through the voices of “global changemakers” working for a greener future.

Drieke Leenknegt, Global VP of Marketing for Timberland, commented: “With this campaign, we celebrate our latest boot innovation through highly visual, even artistic creative that inspires ‘adventurous doers’ to pull on their GreenStride boots and get outside.”

The so-called changemakers include Sophia Li, a Chinese-American multimedia journalist and film director who is described as a “storyteller and climate optimist who is rewiring how we think about climate”. There’s also Flock Together, a London-based birdwatching collective which educates young people about the benefits nature can offer.

The overall message is “Ready for Anything” in Timberland GreenStride boots, which further enhances the brand’s commitment to a greener future.

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