Timberland launches first-ever rental collection on rental platform Hurr
Timberland has marked its first foray into apparel rental with the launch of its first-ever rental collection alongside UK-based platform HURR.
The American label unveiled its Fall/Winter 2021 collection on the clothing rental platform, which allows shoppers to wear them for a fraction of the retail price.
Launching on 3 November, the outerwear collection will be available in hues of red, greys, black and khakis, with prices starting at £17 for a four day rental.
Davide Romeo, CLM and digital marketplace Development Manager at Timberland, said: "We are very excited to be launching our first rental proposition with Hurr in the UK and believe they have built a best-in-class rental model. This partnership with Hurr marks and important step to advance Timberland’s efforts towards circularity and engage with Gen Z consumers."
The rental collection is part of Timberland’s ongoing efforts in sustainability as the company promotes more conscious consumerism. The brand has also pledged to plant 50 million trees worldwide by 2025.