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TikTok partners with Graduate Fashion Foundation to showcase designers

Tom Shearsmith
12 June 2020

TikTok and Graduate Fashion Foundation have today announced a new partnership that will provide a platform to final year fashion students to showcase their talent as they embark on their careers in fashion.

The partnership will task the Class of 2020 students from 38 GFF member universities in the UK with designing TikTok’s first-ever range of merchandise that is fashionable, ethical and distinctly TikTok.

All entries set to be judged by an expert panel of judges including Graduate Fashion Foundation Ambassador Henry Holland, Director of Fashion Enter Caroline Ash and TikTok’s Cassandra Russell, Fashion and Retail Brand Partnerships for EU.

TikTok and Graduate Fashion Foundation have created the partnership in a bid to help fashion students whose prospects have been adversely affected by COVID-19.

Two students will be selected from each university to participate in a 5-day creative TikTok residency, held within a professional factory environment in London, giving a total of more than 70 students the opportunity to access practical industry experience and learn new skills.

By the end of the residency, each designer will have produced four garments of their chosen winning design from their collection which will be produced for TikTok to gift to their Creator and VIP community.

Additionally, 20 top Fashion Marketing and Communications students will be given the opportunity to enter a competition to design the ethical packaging for the student collection.

Ultimately, a five piece commercial capsule collection will be created from selected student designs created during the residency which will go into a professionally manufactured collection for gifting to staff, partners and consumers across Europe.

The residency will run this July, with the submissions for designs and moodboards open from Friday 12 June, closing on Wednesday 24th June.

Winners will be announced on Friday 26th June. 

Cassandra Russell, Brand Partnerships, Fashion & Retail at TikTok, said: “TikTok is a platform with creativity at its heart, so working with the Graduate Fashion Foundation to provide financial and educational opportunities for final year fashion students was a no-brainer.

"The need to overhaul brand merchandise is long overdue and we are excited to see what the most talented fashion students in the country can bring to TikTok’s first collection. Supporting the UK creative industries has never been more important and we believe the scale of our community and platform can open up new audiences for fashion students and give them a head start where it’s most needed.”

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