Tiger of Sweden names new CEO

Tiger of Sweden, the premium men's and women's brand, has named former Hugo Boss director Linda Dauriz as its new CEO.

Dauriz joins the brand on 1 December having previously been Director of Customer Experience & Corporate Development at Hugo Boss. She replaces Moa Strand who has been acting as CEO on an interim basis and who now returns to her role as CMO.

Prior to this, she was a Partner at McKinsey & Company for several years, advising fashion & luxury companies both in Europe and globally. 

“I do see huge potential for the brand, embodying confidence, courage and creativity with its Swedish design heritage. Already today lots of consumers choose Tiger for the defining moments in their personal and professional life, and I am convinced we can touch many more," Dauriz said of her appointment.

Peter Thorsen, Chairman of the Board of Directors, commented: "I am convinced that the depth and internationality of Linda's experience, combined with her consumer-first mindset, passion for the brand, digital background and clarity in execution, will be strong assets to our team in shaping Tiger of Sweden's future.

"We are very much looking forward to working with Linda and wish her lots of success in her new role. We also want to thank Moa Strand for her leadership and commitment to Tiger of Sweden as Interim CEO over the past months, in which we have laid the right foundation for a healthy growth of the company, and are glad that Moa will continue to be an integral member of the management team onwards in her role as CMO."