Tiffany & Co. has premiered a new Autumn/Winter 2021 campaign film, titled 'About Love', starring powerhouse couple Beyoncé and JAY-Z.
The film by acclaimed director Emmanuel Adjei features a highly anticipated musical performance of the classic song Moon River. Made famous in the 1961 film Breakfast at Tiffany’s, the iconic tune is reimagined with vocals by Beyoncé and captured by JAY-Z on a Super 8 camera.
Throughout the campaign film, Beyoncé wears an assortment of diamond-intensive pieces, including the Tiffany Diamond. House icons including designs from Jean Schlumberger and the Tiffany T collection are also featured in the campaign film.
JAY-Z can be seen wearing Jean Schlumberger’s Bird on a Rock brooch that Tiffany artisans have reimagined as a pair of one-of-a-kind cuff links.
The Orum House in Los Angeles serves as the setting for the film, in which nostalgic flashbacks are interwoven with cinematic, dreamlike visuals. A result of close collaboration and a shared vision between both the Carters and Tiffany & Co., the film is stripped down and raw, capturing the Carters’ chemistry through moments of intimacy.
The new campaign officially launched globally in print earlier this month and the new accompanying film will be amplified through global media activations starting tomorrow.
The campaign will further unfold later this year with additional films created by acclaimed director Dikayl Rimmasch and second unit director Derek Milton.
As a part of the House’s collaboration with the Carters, Tiffany & Co. has partnered with BeyGOOD and the Shawn Carter Foundation to create the Tiffany & Co. About Love Scholarship Program.
Tiffany & Co. has pledged USD $2 million in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities. The Tiffany & Co. About Love Scholarship will be awarded to five small private schools, as well as select state schools.