ThruDark launches new ‘Resurgence’ resale platform

High performance outerwear brand ThruDark, which was co-founded by former UK Special Forces soldiers Antony Stazicker and Louis Tinsley in 2018, has launched its own marketplace for buying and selling pre-owned ThruDark garments.

Under the name of ‘Resurgence’, there’s a real focus on sustainability, as the new platform is described as a "brand mission to repair, repurpose and redeploy" – all traits the co-founders utilised during their time in the Special Forces, from sewing socks into sleeve cuffs to reinforcing knees with tent fabric.

Resurgence is an extension of that resourcefulness, encouraging others to prolong the lifespan of their garments by moving on those they no longer use.

Powered by UK resale platform Continue, the launch gives ThruDark the ability to offer a "premium and seamless resale experience" to new and existing customers, building on its core and engaged community and deepening brand loyalty across each stage of a customer’s journey.

Besides being a community driven initiative, with customers uploading, buying and selling pre-owned garments, ThruDark will also be moving on items of clothing previously worn for expeditions and photoshoots that can no longer be sold as new.

Anthony Stazicker said: "With the help of Continue, we’re excited to bring our Resurgence programme to life. We believe firmly that sustainability begins with clothing that lasts, and we want our garments to live as long in the hands of the end user as possible.

"We hope that Resurgence improves not only the sustainability but the accessibility of our range."

Customers will be able to shop second-hand garments with the knowledge that each item listed has been authenticated with verified product history.

As a special offer for the initial launch phase, sellers will receive 120% of the sale value in the form of ThruDark credit, allowing them to repurchase a new "expedition-ready" item.

Shrewd shoppers may also spot the occasional, discontinued classic ThruDark piece making its way onto the platform, as the brand clears its archives on occasion.

ThruDark has previously had a pop-up space in Selfridges in Birmingham, and was worn by Jason ‘Foxy’ Fox from Channel 4’s ‘SAS: Who Dares Wins’.