Three independent retailers added to Icon Outlet at the O2

Icon Outlet at The O2, North Greenwich's outlet shopping destination, has announced the signing of TOG24, Raging Bull, and Luke 1977.

The shopping centre, developed by AEG and Crosstree Real Estate Partners, will welcome TOG24’s 1,707 sq ft store on its lower level in 2023. Founded in Yorkshire in 1958, the brand welcomes the new unit as its first store in London, adding to its 60 locations across UK and Ireland.

Danny Heaton, Head of Marketing at TOG24, commented: “From our humble West Yorkshire beginnings over 60 years ago, we are proud to be taking this next step with our brand at a destination as dynamic as The O2. With so many other leading names on offer and strong year-on-year performance figures, we are confident we will feel right at home here.”

Luke 1977 will open an upper level 1,722 sq ft space on 1 December. The new store will stock its quality-focused menswear, womenswear, and kidswear collections.

The final addition to the cohort is the sportswear label Raging Bull. The brand is also set to open on Icon Outlet’s upper level on 1 December. Founded in 2003 by England’s former rugby captain Phil Vickery, the brand has grown significantly from its rugby roots, now offering a diverse range of sporting heritage apparel. The new 1,612 sq ft unit will stock the brand's full range, delivering its commitment to quality and style.

Louisa Dalgleish, Leasing Director at Icon Outlet at The O2, added: “We are thrilled to be welcoming this varied cohort of independent British brands to Icon Outlet, all of which add further diversification to our retail offering for customers.

“We’re confident that TOG24, Luke 1977, and Raging Bull will be really well received by our visitors, who seek affordable, high-quality products from London’s leading outlet shopping destination. As we ramp up to Black Friday sales and the Christmas period, we’re pleased that we can offer our customers even more brands all under one iconic roof at The O2.”