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Three Graces London donating 100% of net sales to help homeless during Coronavirus outbreak

Tom Shearsmith
18 March 2020

Fashion brand Three Graces London has announced that it will donate 100% percent of net sales from all products sold on its site to homeless charity Crisis.

For two full weeks, from Wednesday 18 March to Wednesday 1 April 2020, Three Graces London will donate 100% percent to support Crisis' efforts to protect the homeless through the Coronavirus outbreak.

Three Graces London Founder, Catherine Johnson, said: “Whilst we retreat to the safety and comfort of our homes, I want to spare a thought for those who don’t have that luxury. By supporting the incredible work of homeless charity Crisis, we hope to be able to play a small part in helping those who are at their most vulnerable and alone.”

Crisis is the UK’s national charity for homeless people. The charity believes that in 21st Century Britain, everybody should have a place to live.

78% of homeless people report having a physical health condition, compared to 37% for the general population – with conditions usually associated with older age more common amongst the homeless. Meanwhile, the average death of someone who is homeless is 45; substantially lower than the average person.

Now, in the midst of the Coronavirus outbreak, Crisis is calling on national governments and local councils to take emergency measures to ensure people experiencing homelessness can access testing and self-contained accommodation with private bathrooms.

Jon Sparkes, Chief Executive of Crisis, added: “We’re enormously grateful to Three Graces for choosing to support us by donating all of the profits from their online sale.”

“With the coronavirus outbreak, we’ve had to postpone some of our usual fundraising events - so the money raised by Three Grace’s generous customers will help to ensure we continue to support thousands of people to leave homelessness behind by providing one-to-one services, education and training.”

Read all of our COVID-19-related updates in our dedicated content hub here.

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