ThredUP re-establishes CMO role with new appointment

Online consignment and thrift platform thredUP has appointed Noelle Sadler as its Chief Marketing Officer, the company's first dedicated CMO in nearly five years.

In her new role, Sadler is expected to apply her expertise in ecommerce marketing and merchandising to the secondhand market and attract younger customers to the platform. She will report to thredUP President Anthony Marino, who previously oversaw marketing.

Sadler joins thredUP from online fashion retailer Lulus, where she most recently served as CMO. She previously held several marketing leadership roles at MAC Cosmetics and co-founded Retold Recycling, a subscription-based clothing clean out service.

Anthony Marino, President at thredUP said: "thredUP has made great strides towards our mission of inspiring a new generation of consumers to think secondhand first. As we continue to shift consumer preference from new to used, it's imperative that we make shopping secondhand as easy as possible and provide a delightful experience for the next generation of thrifters.

"Resale is taking hold of the modern shopper, and Noelle's expertise will help enhance the customer experience and in turn fuel growth among young buyers."

Sadler added: "thredUP is undeniably changing the way the world shops and I'm eager to further the company's mission. My expertise is deeply rooted in consumer marketing and merchandising, while my passion closely aligns with sustainability and reducing fashion waste.

"As a thredUP customer, I'm thrilled to have the opportunity to use my marketing expertise to drive awareness of the mission and enhance the customer experience and build brand loyalty. I look forward to building on the incredible work thredUP and its marketing team have already achieved."

In February, the company also appointed Seth Levey as its first-ever Public Policy and Sustainability Head.