Thom Sweeney to open a new townhouse in Mayfair

British menswear tailor, Thom Sweeney is to open a new four-storey townhouse this September in the heart of London’s Mayfair, bringing its two existing West End stores under one roof.

Titled as it “tailoring townhouse”, the new location is situated at 24c Old Burlington Street.

The new 3,100 sq ft store will feature a bespoke tailoring workshop, fitting rooms, made-to-measure lounge and ready-to-wear collection on show, plus a cocktail bar and barber’s shop.

Co-founder, Thom Whiddett said in a statement: “The townhouse marks the start of an exciting chapter for Thom Sweeney. We’re excited to be moving onto Old Burlington Street, bringing fresh energy to neighbouring Savile Row – an address that’s synonymous with Great British tailoring."

"We’re also looking forward to presenting a modern vision for a tailor’s shop, with space to unwind as well as to meet our team and browse the collection. This new store is as much a home from home for our customers, as it is a hub for bespoke tailoring.”

Customers will enter through the townhouse’s grand frontage into a showroom dedicated to Thom Sweeney’s ready-to-wear collection, featuring tailoring, casualwear, shirts and knitwear. The floor also has a custom-built pool table and a drink’s bar to enable the shop floor to be transformed easily into an event space when required.

The first floor will showcase more of the brand’s ready-to-wear collection, as well as a consultation space for bespoke and made-to-measure customers, with elegant mid-century furnishings, custom Thom Sweeney mannequins and galvanised clothing rails lining the space.

The top of the townhouse’s staircase, lined with artworks curated by neighbouring Mayfair galleries, the third floor will be a lounge area for customers to socialise in the second copper-clad cocktail bar.

Whiddett, added: “We’re looking forward to presenting a modern vision for a tailor’s shop, with space to unwind as well as to meet our team and browse the collection. This new store is as much a home from home for our customers, as it is a hub for bespoke tailoring.”

On the townhouse’s lower ground floor, Thom Sweeney will feature its bespoke workrooms, home to the company’s team of cutters and coatmakers, with cutting boards, sewing machines, steam irons and additional workbenches lining the space.

The last addition to the townhouse will be Pankhurst London’s new state-of-the-art barbershop, with custom-made Bentley barber’s chairs that has been fitted out in the vaulted rear chamber. The suite will offer luxury grooming services including haircuts and traditional wet-shaves.

Property director of The Pollen Estate, owns 45 buildings in East Mayfair, Julian Stocks said: “We are delighted to welcome Thom Sweeney to Old Burlington Street, and are excited to see their luxury retail offering under one roof.”