THG announces three new partnerships across fashion and beauty

Orlebar Brown THG

THG Holdings has forged three new global Ingenuity partnerships across fashion and beauty with BWX Ltd, Lulu Guinness and Orlebar Brown signing up as new clients to the platform.

The new digital partnerships will deliver bespoke direct-to-consumer (D2C) solutions for the three fashion and beauty brands across global territories, supporting their strategies for international growth and expanding their digital presence in existing markets, THG said.

The technology platform, which specialises in taking brands direct to consumers, will help Luxury swimwear brand Orlebar Brown to expand its presence in Japan, China and South Korea. 

The partnership with BWX will seek to help the Australian wellness and natural beauty business drive its D2C strategies for its brand portfolio (which includes Sukin, Andalou Naturals, and Mineral Fusion) to expand into Europe, Asia‐Pacific and North America.

The ASX‐listed company will initially target five priority markets increasing to 14 in financial year 2022.

Sukin BMX THG
Sukin

For British brand Lulu Guinness, the partnership with THG Ingenuity will focus on growing its D2C audience in Japan by maximising on THG’s international infrastructure and end-to-end ecommerce expertise in the region.

The partnership will allow the brand to continue growing its presence in the market and meet “customers’ increased desire for its products,” THG said.

THG has also announced the launch of THG Eco, the driving force behind a bold new sustainability action plan to develop new green initiatives across the group and reduce its overall environmental impact.

The attainment of CarbonNeutral certification is the first milestone on the group’s new sustainability action plan, with THG Ingenuity also gaining CarbonNeutral certification as part of its pledge to create one of the world’s first ‘green’ ecommerce platforms.

THG Eco covers the core pillars of THG’s sustainability commitment: the planet, sustainable resources, people and livelihoods.

THG founder, chairman and chief executive Matthew Moulding said: “I am delighted to announce meaningful progress on THG’s sustainability strategy, in conjunction with our new THG Ingenuity partnerships.

“Each of our brand partners offers something unique to their audiences, yet they are united in recognising the power of THG Ingenuity and the potential gains our platform can bring to their growth models.

“With regards to THG Eco, for all businesses, the threat of climate change means that reducing the environmental impact of their operations is no longer a choice – it has become a pre-requisite.

“At THG we are very aware of the challenge we are all faced with, which is why the launch of THG Eco is so important and will ensure we’re fulfilling our responsibilities to the planet and to the people around us as we continue to pursue our ambitious growth plans.”