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TheIndustry.fashion launches The Index in partnership with Klarna

Lauretta Roberts
28 October 2019

TheIndustry.fashion has launched a unique brand & retailer tracker, The Index, to enable businesses to follow the changing behaviours, attitudes and purchasing intentions of British fashion consumers. It will also track their spending at, visits to and attitudes towards 100 of the industry's biggest names.

Each month a nationally representative sample of 2,000 consumers will be quizzed on the frequency of their fashion spend, the channels they use, the sectors they shop and the formats they prefer. They will also be asked to tell us exactly which stores and websites they have visited and/or spent money with and will be asked to rate each brand according to positive or negative sentiment.

Those positive and negative scores will be netted off against each other to give each brand a unique "Buzz Score" which will be updated every month.

As The Index develops readers will be able to track the performance of channels, formats and sectors, as well as individual brands, giving them a unique insight into the fast-changing behaviour of the fashion consumer. They will also be able to benchmark their own performance against rivals or similar companies in their market.

Results are broken down by age, region and socio-economic group, so that brands can see clearly how their target customer group is behaving and adjust their strategies accordingly.

The Index, which is launched in partnership with disruptive payments provider Klarna, will be published in two parts each month. Part 1 – out today – analyses The Sectors, The Formats, The Channels and The Behaviours, while part two contains The Brands and The Buzz Scores. The latter will be published later this week.

Our first study reveals the strong appetite for fashion among young consumers in particular with some 31% of 16-24 year olds shopping for fashion at least once a week and 22% of 25-24 year olds doing the same. This is just one of the dozens of data points in the report.

Source: The Index by TheIndustry.fashion, October 2019

This exclusive monthly service is available to paid members of TheIndustry.fashion only. A paid membership also grants you access to our in-depth In Focus reports, which contain data on consumer attitudes towards timely trends in the market, from influencers to sustainability. In addition you will also be able to view The Intelligence, our unique database of more than 800 fashion businesses outlining essential data points from sales to social media statistics.

By signing up for membership online you can gain access to all of this essential data immediately. Find out more on our Join Us page or email join@theindustry.fashion

Already a paid member? View The Index here.

The Index is produced in partnership with Klarna.

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