WUKA, founded by Ruby Raut in 2017, is a pioneering British brand revolutionising period wear with sustainable, reusable menstrual products. Inspired by her upbringing in Nepal, where menstrual taboos were widespread, Ruby created WUKA to empower people with eco-friendly and comfortable period solutions.
The brand’s name, an acronym for "Wake Up, Kick Ass," reflects its mission to challenge stigmas while promoting sustainability, body positivity, and innovation in menstrual health.
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