Vuori is a California-based activewear brand founded in 2015 by Joe Kudla. Inspired by the coastal lifestyle and the need for performance clothing that’s also stylish and comfortable, Kudla set out to create versatile apparel that blends fitness, surf, sport, and art.

Vuori quickly gained popularity for its high-quality fabrics, ethical production, and laid-back aesthetic. The brand is committed to sustainability, using recycled materials and offsetting carbon emissions across its supply chain.

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