Jeffree Star Cosmetics is an American makeup company founded by YouTuber Jeffree Star. The company was founded by Jeffree Star in 2013, after retiring from his music career and investing his time into the company.
Originally launching with three liquid lipsticks, the brand now offers multiple makeup palettes, eyeliners, lipsticks, bronzers, and glosses.
In October 2019, Star joined fellow YouTuber Shane Dawson in a miniseries showing the behind the scenes of creating a makeup palette and associated products. It ended with the launch of the Conspiracy Collection in November, selling out within minutes and crashing various e-commerce stores.
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