Haus Laboratories is a cosmetics brand founded in September 2019 by Lady Gaga. It is the first major beauty line to launch exclusively on Amazon. The first products included lip liner, lip gloss, and liquid-to-powder shimmer - and have since grown to eyeliners, eye shadows, and lipsticks.
It was the third best selling celebrity makeup brand of 2020, behind Fenty Beauty & Kylie Cosmetics.
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Haus Laboratories handles their own PR.