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The Yards in Covent Garden launches interactive Christmas campaign

Sophie Smith
02 December 2022

The Yards in Covent Garden has launched a new festive activation using geo-located technology, the first of its kind "in a UK retail setting".

The '12 Drops of Christmas at The Yards' allows visitors to unlock exclusive destination offers by scanning a QR code found within the area. Once accessed, shoppers will be directed to a map of the destination, offering them the opportunity to redeem exclusive offers.

The Yards has also worked with its occupiers to create a "unique offering", with exclusive prizes that can only be found at the destination. This includes £500 off at Clarendon Fine Art, a £150 Hawksmoor Gift Card and a complementary Christmas Party at The Conduit.

Running from the 1-12 December 2022, one winner will receive the headline prize of the day, with smaller rewards available for all throughout the campaign.

Lynne Henderson, Marketing & Community Manager at The Yards, said: “In the current retail climate, and with so many shoppers choosing to shop online, it is important for landlords and asset managers to deliver a real point of difference when it comes to customer experience.

"The 12 Drops of Christmas campaign and debut use of this technology signifies our ongoing investment, innovation, and our future proof approach to ensure The Yards is set apart from its surrounding central London locations.”

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