The Woolmark Company launches digital sourcing platform
The Woolmark Company has just launched an online platform for its respected fabric and yarn sourcing guide, called The Wool Lab Digital, for the first time in this its 10th anniversary year.
It’s been developed in response to the market changes imposed by the global pandemic and the subsequent changing needs of today’s market environment.
The first iteration pays homage to the innovative essence of the curated sourcing guide, reinventing its offering to meet the needs of the global industry.
While the structure and functionality of the digital platform has been adapted to the times, the core of The Wool Lab remains a guide to the best commercially available wool fabrics and yarns, created in collaboration with the most innovative and quality-oriented spinners, knitters and weavers from across the world.
The Wool Lab Digital provides a robust solution that continues to connect and support the global supply chain, by providing a digital showcase for suppliers and a leading sourcing service for buyers. The Wool Lab Digital will be freely accessible to everyone in a dedicated area of www.woolmark.com.
By simply registering, users will be able to go through the guide and choose a selection of wool fabrics and yarns in which they are interested. Users will immediately receive an email with the details of their chosen swatches along with the contact information of the applicable manufacturers that the user can contact to request samples.
Julie Davies, The Woolmark Company’s General Manager for Product Innovation and Education Extension, said: “The Wool Lab is the world’s only collection of curated, innovative yarns, fabrics and processes dedicated to wool and therefore offers an unrivalled and global opportunity for wool textile sourcing.
“Extending The Wool Lab into the digital space will enable designers, buyers and sourcing teams to continue to connect with known suppliers and discover new, global suppliers, strengthening supply chain partnerships which is imperative within our industry.”
As well as being in a new online format, The Wool Lab Digital has identified the new market trends and product innovations that are most relevant to the current unique global situation. Two of the macro-trends will be released on the platform this month, with the remaining two to be released in May, 2021.
