The White Company set to open flagship shop in Southampton

Luxury lifestyle brand The White Company is to open a 6,500 sq ft flagship shop at Westquay shopping centre in Southampton in time of Christmas 2019.

Sarah King, director of property at The White Company, says: “The White Company are delighted that we will be opening in time for Christmas in Westquay.

“We have been looking at Southampton for quite some time and, following our successful pop-up in Westquay last Christmas, we knew this opportunity would be a perfect addition to our portfolio. We are looking forward to seeing our store coming to life and can’t wait to become part of the exciting shopping destination that is Westquay Southampton."

The new shop will offer a range of The White Company’s clothing, homeware and lifestyle goods. Westquay has already welcomed a number of new brands in 2019, including Tommy Hilfiger, Typo, and the escape room concept Locked in a Room.

Iain Mitchell, UK commercial director at property development company and Westquay landlord, Hammerson, adds: “Today’s announcement highlights the benefits of pop-up stores, as The White Company trialled their offer on a short-term basis before taking a permanent space.

“The store will bring something new to Westquay, and will really complement other brands we have at the destination, such as Hugo Boss, Tommy Hilfiger, and Laing the Jewellers.”

Read our in-depth profile of The White Company in our master database of fashion The Intelligence.