The Very Group to launch two-day ‘immersive fashion experience’ in London
The Very Group is launching its first-ever immersive fashion experience from 5-6 September 2025 at 109 New Bond Street in London, called ‘The Very Big Wardrobe’.
The experience will give visitors the chance to ‘step inside’ and explore the brand’s new fashion collection through styling sessions, live shows and interactive installations.
Described as "an unmissable style playground", guests will be able to discover curated looks and "unlock their signature style".
The programming includes:
- Personal Styling Sessions: Guests will be able to work one-to-one with an expert stylist "to decode their fashion formula". In a session, visitors will be able to take three complimentary key pieces away with them and learn how to build looks that feel effortless, versatile and uniquely theirs.
- Live Competitions & Giveaways: Spotlighting statement pieces and style essentials, there will be chances to win throughout the day.
- Hourly Catwalk Moments: Guests will see the season’s biggest looks come to life with regular fashion shows, "offering front row inspiration in real time".
- The 360° Mirror Room: Visitors will be able to step inside an immersive mirrored installation, designed for capturing content from every angle.
- Glam stations in association with Shark & Benefit: On the beauty side, guests will be able to grab a ‘glam pass’ and complimentary 'glow up' treatment.
Taking place on Friday 5 September, from 9am – 7pm, and on Saturday 6 September, from 10am – 3pm, tickets to attend The Very Big Wardrobe styling sessions are now available via Eventbrite.
Earlier this month, it was reported that American investment giant Carlyle is preparing to assume control of The Very Group in a deal that will mark the end of the Barclay family’s long-standing ownership of the online retailer.
Carlyle - currently the largest lender to The Very Group - could take ownership of the business as early as October under the terms of its existing financing arrangements.
