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The Very Group promotes CFO to newly created transformation role

Tom Shearsmith
09 February 2023

The Very Group, operator of digital retailer Very, has appointed CFO Ben Fletcher to the newly created role of Chief Finance and Transformation Officer, with immediate effect.

Fletcher, who joined the business in 2020 to lead its finance team, expands his remit to also include heading-up the continuing development of the business’ operating model and introducing new ways of working that increase customer development and retention.

He was previously European President at Clarks Shoes, where he was responsible for investments including a new European fulfilment centre, delivering digital expansion, and increasing colleague engagement.

Prior to joining Clarks Shoes, he was at Walgreens Boots Alliance for six years. As Managing Director of Boots Opticians, he grew the business’ market share, revenue and profit year-on-year. He also led the company’s nationwide campaign to tackle undiagnosed vision problems experienced by schoolchildren.

Fletcher will continue to be part of the company’s executive team and board, reporting to Group CEO Lionel Desclée.

Lionel Desclée, Group CEO at The Very Group, said: “We need to consistently land customer-focused change in the ways we work. This will position us to give the families we serve, as well as our people, the best possible experiences. Ben is the ideal person to represent transformation at the executive table and lead these exciting developments in our business over the coming years.”

Ben Fletcher added: “We are already making big strides in our multi-year tech transformation. Alongside this, I’m passionate about continuing to develop the best ways of working to ensure we capitalise on this investment and continue providing the convenience, value and flexibility our customers value.”

Over the last 12 months, The Very Group has made significant progress with its multi-year technology investment roadmap, which includes the ongoing transformation of its ecommerce platform through a partnership with commercetools, providing personalised size and fit guidance by working with True Fit, and creating engaging content by partnering with Amplience.

Very reported positive trading results for the seven-week Christmas period, noting particular success in the toys, gifts, and beauty categories. For the period leading up to 23 December 2022, sales grew 2.2% compared to the 2021, which saw Omicron drive strong performance among online retailers.

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