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The Very Group confirms permanent appointment of interim CFO

Sophie Smith
29 April 2026

The Very Group, which operates digital retailer Very, has appointed Edward Fry as Chief Financial Officer on a permanent basis.

Fry has served as interim CFO since September 2025, after previously holding the role of Group Finance Director.

Over the past year, he has been involved in key developments for the business, including its change of ownership and the completion of its long-term refinancing.

He joined the company in 2020 and brings experience from senior finance roles across the retail and consumer sectors, including positions at Fenwick and Sainsbury’s.

Robbie Feather, Group CEO at The Very Group, said: "Ed has guided us brilliantly through multiple key achievements over the past year, and I’m delighted with his appointment as CFO on a permanent basis.

"His leadership has been instrumental as we’ve strengthened our financial position and delivered important innovations across the business.

"As we look ahead to FY27, Ed’s appointment supports our focus on driving even greater collaboration, pace and performance across the Group, building on the strong momentum we’ve created over the last 12 months."

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