The Very Group appoints Jessica Myers as CMO

The Very Group, which operates multicategory digital retailers Very and Littlewoods, has appointed Jessica Myers as Chief Marketing Officer (CMO).

In her new role, Myers will lead a team of more than 200 people across brand, marketing, public relations and creative, to effectively position the digital retailer as an online destination of choice for UK and Irish families.

Her role as CMO will commence from 3 October 2022.

Myers joins Very from Metro Bank, where she built and led the company’s first ever brand and marketing function and was a member of the Executive Committee. Having joined in 2019, she is credited for shaping Metro Bank’s brand strategy and investing in brand and marketing communications that accelerated the company’s growth as a UK challenger bank.

In 2021, Myers was recognised in Marketing Week’s top 100 most effective marketers in the UK and selected for a 2022 EMEA Fellowship for The Marketing Academy.

Robbie Feather, Managing Director, retail at The Very Group, said: “Jessica is a thoughtful, commercial and impactful marketer and leader, with deep consumer experience. She’s exactly the right person to lead our marketing team at a time when UK families are increasingly on the lookout for the convenience, flexibility and value Very provides.”

Jessica Myers added: “It’s a fantastic time to join Very, which has become one of the most recognisable digital retailers in the UK in recent years. It has a strong and differentiated brand, a hugely relevant customer proposition combining multicategory shopping with flexible ways to pay, and amazing opportunities for growth. I can’t wait to meet the team and start making a difference for Very and our customers.”