The Very Group appoints Head of Creative Direction for HelloStudio

The Very Group has appointed Beth Lowry as Head of Creative Direction of its new in-house creative agency, HelloStudio, which launched in April.

Lowry will join the Liverpool-based creative team, bringing over 20 years of experience in the industry both in the UK and the USA.

For the last six years, Lowry has led the creative team at Target in the USA, working closely with external agency partners “to captivate audiences and shape brands”.

In her new role, Lowry will help to shape the in-house agency’s vision. She will join Head of Creative Management, Julie Phelan, who will continue to lead campaigns and manage productions.

Jessica Myers, Chief Customer Officer at The Very Group, said: “Our internal creative team has been a huge source of pride for over 70 years and today HelloStudio is creating award-winning multi-channel content for household brands.

“We have strong foundations, and having Beth join the team to offer new, fresh ideas and direction to accelerate our ambition is really exciting. I can’t wait to see how her experience and eye for detail will bolster our creative offering though HelloStudio.”

Lowry added: “I’ve been very fortunate to have worked with some fantastic retail organisations. Such a sense of pride collaborating alongside dedicated teams, partners and colleagues, where together we crafted impactful creative work for an array of brands and multi-category businesses.

“Joining The Very Group is an exciting move for me. Not only will I be working alongside an incredibly talented and creative team, but I’m excited to be supporting Very Media Group in creating campaigns which our brand partners will love!”

HelloStudio provides a multi-channel creative service which “taps into Very’s wealth of rich shopper insight” with hundreds of data points on every customer. It utilises the latest technology, offering bespoke and tailored content that connects brands to their consumers.