The Very Group announces new tech to boost ecommerce platform

The Very Group has announced plans to transform its Very.co.uk content management system through a new partnership with Amplience. The move is the latest in a series of technology and talent investments the e-tailer is making in 2022.

The company will use the Amplience's Dynamic Content solution to “simplify and speed up the process of managing digital content across all of its brands and devices”. In a press release, Very Group said it will “will improve customer experience and boost SEO by allowing the retailer to create rich, engaging content — such as marketing content and editorial pages — across its brands and devices”.

The tool is also expected to deliver business efficiencies by enabling the e-tailer’s technology specialists to focus on more complex tasks, as the new intuitive platform enables non-technical team members to easily create and deploy content without technical assistance.

The company has also been using Amplience’s Dynamic Media solution for several years, which allows digital media like product images to be re-created in hundreds of forms across the retailer’s website and app.

The Group recently announced that it would transform its e-commerce platform through a partnership with Commercetools and improve customer size and fit guidance by working with True Fit.

Matt Grest, Chief Information Officer at The Very Group, said: “We’ve already taken some fantastic strides forward with our tech transformation, and I’m proud to be announcing the next big step through this new partnership with Amplience. Dynamic Content creates a better, more engaging customer experience, which has never been more important than in today’s competitive online retail environment. We have lots of exciting plans in this space.”

James Brooke, Founder and CEO of Amplience, added: “We’re pleased to be building on our long-term relationship with Very through this new partnership. They’re a great example of a retailer putting customer experience front and centre with every decision, and Amplience’s Dynamic Content solution provides endless opportunities to create compelling digital experiences.”