The top trending colours this autumn according to Fashion Week
With spring/summer runways having drawn to a close in Paris this week, the star-studded front rows were littered with a wealth of colour inspiration for the autumn season. With that in mind, here are the top trending colours according to autumn/winter runways.
Burgundy and plum
Plum, burgundy, aubergine and cranberry – you’ve probably seen this palette popping up all over your newsfeed. These colours are dominating the autumn/winter wardrobes of 2024.
"Burgundy was on the Gucci and Bottega Veneta runways – with some statement leather coats paired with pops of pink and red," says British fashion designer and host of the podcast Style DNA, Amanda Wakeley OBE.
The trending colour has even cultivated stand-alone collections, "ZARA has a special Burgundy Edit on its website, alongside the autumn/winter collections from & Other Stories and MANGO," adds Alina Veselaya, CMO of trend insight agency, Enstyle.
"According to our search data, burgundy has seen an increase of 2.4% in consumer interest over the last year, which isn’t significant but will soon reach its peak with the industry push."
Olive green and khaki
Deep and rich greens made their appearance in countless autumn/winter fashion shows – from Burberry to Prada and Gucci.

Head-to-toe khaki ensembles pervaded London’s fashion week streets.
"Since Burberry’s autumn/winter London Fashion Week in February, the most-fashion forward celebs, including Bridgerton actress Simone Ashley and activist Jameela Jamil were also both spotted wearing head-to-toe green at September’s London Fashion Week," explains Fellows.
"Olive green is resonating with many this season, likely due to its association with nature and grounding energy," adds Clearpay’s fashion psychologist, Shakaila Forbes-Bell.
Bubblegum pink
Pink has come back into fashion in full force – having its biggest comeback since it’s heyday in the early Noughties.
"Pink has been crowned the new black, reflecting a continued demand for playful yet sophisticated pops of colour in our wardrobes," notes Forbes-Bell.

Suki Waterhouse showcased the trending colour in New York.
British singer Suki Waterhouse was spotted donning a full pink ensemble on the streets of New York City.
"This trend highlights how consumers are embracing mood-enhancing colours to counterbalance the dark seasonal shift, and express individuality in their style choices," adds Forbes-Bell.
Chocolate brown
Another leader of the colour pack is rich and earthy brown. "Deep chocolate hues have featured in most of the autumn/winter collections for 2024," explains Wakeley.
"Deep, dark brown is incredibly flattering to wear as it’s softer and more interesting than black," says Wakeley. "It looks great with all the pale neutrals, brights and my favourite is to mix brown and navy – something the French do so well."

Versace showcased a mix of rich browns in their autumn/winter.
When it comes to earthy tones, Veselaya says these colours work well as standalones, "Browns can work really well in monochrome ensembles in combination with other earthy tones, like cream or beige."
Lemon yellow
A shade you perhaps weren’t expecting for autumn is bright, sunshine yellow. "Lemon yellow, traditionally a more vibrant summer hue, is popular this season, suggesting a desire for brightness during the darker months," reveals Forbes-Bell.

Monochromatic yellow looks have been spotted on the streets of London, Paris and Milan.
Spotted on the Prada, Victoria Beckham and Jacquemus runways earlier this year – marigold-yellow was paired with grey knits and longline wool coats.
The Pantone colour report for London Fashion Week flagged "Misted Yellow" as key to the palette, noting that it is a "lightly spiced, veiled yellow that manifests the beauty of the natural world."