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The Rolling Stones launch virtual online shopping experience of Carnaby store

Tom Bottomley
25 November 2020

Following the opening of their “world first” branded standalone store, called "RS No.9 Carnaby" at 9 Carnaby Street, London, in September, in partnership with Bravado - Universal Music Group’s merchandise and brand management company – comes a brand-new Rolling Stones virtual e-commerce shop.

It’s equipped with a 360​° virtual experience,​ so customers can literally shop "inside" the Carnaby Street store from anywhere in the world, lockdown or not, in what promises to be the "next best thing" to actually being in the impressive retail space that’s set over two floors.

The shop sells men’s, women’s and children’s fashion pieces, including leather and denim jackets with the band’s iconic lips and tongue logo on the back, and even exclusive rainwear from Swedish outerwear specialists Stutterheim.

The Rolling Stones

There’s plenty of band Tees too, though the overall feel is an upgrade on the usual band “merch” in the market, appealing to a more discerning Carnaby Street shopper and fans of the band of all ages.

Additionally, for Black Friday, RS No.9 Carnaby is offering customers a rare opportunity to get 20% off purchases over £50, in what is described as “a perfect time to experience the virtual store with an exclusive discount.” The offer will be available from 27 November – 1 December, 2020.

John Habbouch, General Manager and Chief Financial Officer of Bravado, said: "We are excited to be able to take the brand new RS No. 9 Carnaby store to the world and to allow customers and fans to shop the collection from the comfort of their own homes through an immersive and unique online experience of this exciting retail space."

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