The Rolling Stones launch upcycled limited-edition collection

The Rolling Stones’ fashion and lifestyle brand RS No.9 Carnaby, driven by Universal Music Group’s merchandising and brand management company, Bravado, has launched a limited-edition ‘Stones: Reimagined’ upcycled capsule collection.

The collection features three exclusive pieces, each crafted from deadstock originating from the band’s 2022 ‘Sixty’ tour range. The apparel "breathes new life into iconic graphics" and includes two panelled tees, a unisex and cropped version priced at £60, and a long sleeve T-shirt at £70.

The aim is to give Stones’ fans "the opportunity to own a piece of rock history while embracing an eco-friendly approach".

While the T-shirts have been produced by Bravado, they have been reimagined and crafted by London-based award-winning social enterprise, Fashion-Enter, which is dedicated to ethical garment manufacturing and sustainable practices within the fashion industry.

David Boyne, Managing Director of Bravado UK, said: "This capsule collection we have created with Fashion-Enter has allowed us to create something truly special, combining iconic designs from classic Stones’ tour tees with a commitment to sustainable practices.

"We believe Rolling Stones fans will appreciate the storytelling and conscious approach behind these unique pieces."

Jenny Holloway, CEO of Fashion-Enter, added: "We have absolutely loved working with The Rolling Stones and Bravado. This campaign shows real innovation in action by upcycling dead stock from previous Rolling Stones tours and then uniquely cutting up the T-shirts to create new and innovative designs.

"We are proud to contribute to a collection that not only looks great but also makes a positive impact."

The ‘Stones: Reimagined’ collection is now available in-store at RS No.9 Carnaby (9 Carnaby Street) in London, and on the RS No.9 website.