The Rolling Stones launch limited-edition collection with Aston Martin Aramco F1

Fusing the "rebellious spirit of rock ‘n’ roll" with the speed of Formula One, The Rolling Stones’ fashion and lifestyle brand RS No.9 Carnaby has teamed up Aston Martin Aramco on a limited-edition collection of hoodies, tees and caps.

Driven by Universal Music Group’s merchandising and brand management company, Bravado, which runs the brand and the Carnaby Street store for The Stones, the collaboration builds on the Aston Martin Aramco Formula One team’s expansion into wider culture across fashion, music and sport.

The graphics for the collection blend The Rolling Stones’ instantly recognisable tongue logo with Aston Martin’s iconic wings to create a unique mash up.

An accompanying digital campaign for the collaboration collection launch features The Stone’s ‘Hot Stuff’ song as the centrepiece.

David Boyne, Managing Director of Bravado UK, said: "This capsule collection brings together two British icons, blending fresh takes on classic Rolling Stones imagery with inspiration from the precision and performance of the Aston Martin Aramco Formula One team.

"Each piece reflects a shared passion for legacy, innovation, and energy. We’re confident that fans of both The Rolling Stones and Aston Martin Aramco Formula One will connect with the story behind this unique collaboration."

Rob Bloom, Chief Marketing Officer at Aston Martin Aramco Formula One Team, added: "This collaboration with The Rolling Stones combines two British icons famed for passion and style.​The activation forms part of our wider strategy to bring the team into new spaces across genres including music, fashion and sport. This is just the beginning, with several exciting projects to land in the coming months."

The collection launched exclusively at The Rolling Stones store, RS No.9 Carnaby at 9 Carnaby Street in London, at the weekend, and the full range is also available from today, 28 April, on the official Aston Martin Aramco online store.

Earlier this month, via Bravado once again, The Rolling Stones launched a limited-edition ‘Stones: Reimagined’ upcycled capsule collection, which features three exclusive pieces crafted from deadstock originating from the band’s 2022 ‘Sixty’ tour range.