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The Rock Hound joins inaugural Autelier Christmas pop-up on New Bond Street

Jeremy Lim
17 November 2021

Award-winning jewellery brand, The Rock Hound, has announced the opening of its pop-up in London’s West End to showcase its Fairtrade Gold collection on 18 November.

The East London-based brand is taking part in the inaugural Autelier event at 125 New Bond Street, which gives designer brands the opportunity to present their collections in high-profile locations.

Running through to 31 January 2022, the pop-up will have a range of items on display and for sale, ranging in price from £450 through to £11,000, and will sit alongside 20 other brands.

The brand will also highlight its unisex RockStars offering, formed in Fairtrade Gold as well as new pieces featuring Bahia Golden Rutilated Quartz which are responsibly sourced from Brazil.

Further ranges on display include the colourful Chromanteq collection with coated precious metals in an array of vibrant hues and set with peridot, spessartite and helidor.

Susi Smither FGA GIA JDT, The Rock Hound Founder and Designer, said: "This is a great opportunity to introduce New Bond Street’s illustrious and discerning clientele to Fairtrade Gold and our responsibly sourced collections that support miners, lapidarists and charitable initiatives across the world. I am proud to be participating in this ambitious Christmas shopping pop-up, especially now at a time when people are ready to rediscover in-person experiences. I look forward to meeting clients personally and sharing the space with my fellow independent designers and brands."

The recently refurbished 125 New Bond Street has close links to a range of luxury fashion and jewellery retail businesses, as well as London’s West End, which is a popular Christmas destination for locals and tourists alike.

Mahsa Yeganeh, Gold Supply Chain and Programme Manager at the Fairtrade Foundation, added: "We’re excited that in the run up to the festive season shoppers visiting the London’s West End will have more opportunities to choose Fairtrade Gold at new pop up Autelier. When you purchase one of the incredible aesthetic designs from The Rock Hound, you are choosing gold with heart, fully traceable and responsibly mined ethical gold that means miners receive a fair deal for their hard work."

The Rock Hound will open from 11am to 7pm every day until the end of January 2022. A percentage of the proceeds from every sale will be donated to Crystal Clear Collective (CIC) that supports artisanal small-scale miners as part of The Rock Hound’s Fair Luxury Pledge.

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