The Ragged Priest opens new flagship store in Seven Dials

British fashion brand The Ragged Priest has opened a new 975 sq ft flagship store in Seven Dials, becoming the fashion brand’s largest location to date.

The new flagship store on 45 Neal Street provides a revitalised space designed using salvaged and recycled materials, including a 200-year-old church floor and reimagined Eko-ply fixtures made from recycled plastic.

Known for their beginnings in customised denim, The Ragged Priest in Seven Dials incorporates a dedicated denim floor, providing a selection of clothing with rip and repair details and bold directional prints.

The new store also showcases The Ragged Priest’s grunge-inspired men’s and women’s apparel and accessories collections.

James Cutmore, Founder and CEO at The Ragged Priest, commented: “The opening of our new Seven Dials flagship store is a pivotal moment for us. As champions of subculture and self-expression, sustaining a foothold in vibrant, central London is crucial, and Seven Dials provides the ideal location from which to deliver our statement offering to both new and returning customers. The new bigger, brighter store includes a dedicated denim design floor unique to The Ragged Priest. It provides a one-of-a-kind experience in a one-of-a-kind destination!”

Samantha Bain-Mollison, Retail Director at Shaftesbury, added: “The Ragged Priest is a great independent brand to have joined Seven Dials and is credit to the authentic and eclectic style found throughout the destination. Their selection of Neal Street as a flagship location is preceded by similar decisions from other unique retailers such as Lids, Route One and Good, establishing the community as a premium destination for flagship stores. The opening of The Ragged Priest demonstrates our successful efforts in curating a diverse line-up of brands and we’re delighted to welcome them to Seven Dials.”

The Ragged Priest’s opening follows additional retail activity at Seven Dials, including the launch of sustainable fashion brand Dai, and the arrival of art and lifestyle brand Adorn the Common, both on Monmouth Street.