The Pop-Up Club, which organises artisan markets and pop-ups in empty retail units to help boost footfall, has revealed its latest raft of UK shopping experiences and locations.
Seven Dials Market will be home to fashion from FUOCHI, accessories from HappyToteQuotes and jewellery from Beautiful Boho, alongside other gifts, art and homeware collections from 17 May – 23 August, 2021.
A Manchester pop-up will run from mid-June to the end of August, while one in Brighton opens on 3 July for six weeks.
The Pop-Up Club, founded by entrepreneur Tillie Peel in 2017, works with local makers and offers them an outlet to sell their crafts to shoppers. The first of its latest round of pop-up spaces opened in Chelmsford, Essex, on 12 April. Further pop-up events are being planned across the UK for later in the year.
Pitches range from just £25 per day, proving a cost-effective way for makers to showcase their items. The Pop-Up Club will also offer spaces for workshops and hold events with local influencers at its sites to celebrate the launches.
Peel said: “The company enjoyed great success pre-pandemic, but now more than ever there’s a need to attract shoppers back to the high street. Many have gotten used to shopping online, so it’s essential that there are initiatives to pull them back to the shops.
“Our mission is simple. We want to provide artists, makers, designers, and small businesses, that have sustainability at their core, affordable pop-up spaces, as well as drive footfall to the area.
“Additionally, for consumers who have been stuck at home for many months, the opportunity to get out and experience a taste of pre-pandemic life, by something as simple as an afternoon shopping, will also provide a much-needed boost to those who have previously struggled with lockdown anxiety.
“As restrictions are starting to ease, we look forward to welcoming both traders and shoppers to The Pop-Up Club and predict this summer to be our best ever.”
In 2020, The Pop-Up Club initiative generated an income of over £140,000 for small businesses trading in its spaces.