The Outnet enters the menswear category with dedicated site

Off-season luxury brand specialist The Outnet has today launched a dedicated menswear website, 10 years after the platform first launched, as its luxury brands seek to engage more customers in key markets. 

The new site has launched across Europe, the Middle East and Africa regions (EMEA) and Asia Pacific, and will launch in the US in the Summer of 2022.

The Outnet successfully soft launched the new category in November 2021. The launch of its newly launched dedicated menswear site will mirror that of the womenswear site, and be accompanied by editorial and marketing campaigns. Key brands such as Alexander McQueen, Dolce & Gabbana as well as newer brands such as Dunhill and Montblanc will all be part of the product curation of the new menswear site.

The move marks the retailer's continued progression of its brand strategy, as it aims to support its growth and engage with new customers in key markets. It currently ships to over 100 countries and has launched local language sites in the Middle East, Japan and Germany.

Emma Mortimer, Managing Director at The Outnet, commented: "Over the past 10 years, The Outnet has continued to offer a fantastic selection of luxury past-season womenswear brands, and launching menswear is an exciting natural evolution and opportunity to grow and develop our assortment. A successful soft launch in November 2021 has shown there is a strong appetite for this new category onsite. We are extremely excited to roll out the full experience this year and see the response, as we continue to introduce new brands and customers to our unique offering."