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The O2 opens experimental social media experience store

Tom Shearsmith
03 June 2021

Entertainment, shopping and food destination The O2 has announced the launch of Tikky Town, a brand-new interactive experience designed for capturing content to post on Instagram and TikTok.

Located on the lower level of Icon Outlet, Tikky Town’s content creation experience spans over 3,000 sq ft and is positioned opposite its sister venture, Selfie Factory.

Tikky Town is a ticketed attraction featuring over 20 colourful environments, giving visitors access to roam around various sets for up to 60 minutes, creating content on their own devices.

The attraction is located close to Icon Outlet’s retail offering, which includes Nike, Adidas, Levis, Calvin Klein, Ted Baker, Tommy Hilfiger and Hugo Boss. The prime positioning of the experience will allow customers to easily showcase their latest fashion and beauty purchases across social networks.

Tikky Town

Will Bower, Managing Director of Tikky Town, commented: “The launch of sister brand, Selfie Factory, was a huge success and further to the boom of the ‘Instagram and TikTok generation’ we wanted to create a different experience, which was aimed purely at providing a playground for content to be shared on these social channels. Icon Outlet and The O2’s strong destination performance since re-opening provides us with huge confidence that this latest experiential concept will take off following our recent launch here.”

Commenting on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for Icon Outlet at The O2, added: “Tikky Town is another great experiential concept to add to our offering at The O2 and demonstrates that we continue to remain relevant to trend-led concepts, and support our tenants’ growth and expansion where possible.”

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