The North Face reveals first Explore Fund Council members

Outerwear giant The North Face has unveiled the first names of its EMEA Explore Fund Council, set up to promote more equality, diversity and inclusion in outdoor sports.

Announced last year, the Explore Fund Council secured $500,000 a year over 10 years in $5,000 to $25,000 grants. The North Face has since committed seven million dollars to improving access to outdoor adventure and nature.

The council members includes snowboarder, David Djite, founder of the Centre for Intersectional Justice in Berlin, Emilia Zenzile Riog, political scientist and author, Five-time national climbing champion Laurianne Melierre, British climbing champion and journalist, Molly Thompson-Smith, racial equality and climate activity, Dr. Mya-Rose Craig, media personality and activist, Phil Young, broadcaster and outdoor specialist and human rights attorney, Stephanie Case.

The global expert team spans a range of fields, including sports, culture and entertainment, and will be tasked with the mission of developing scalable solutions to achieve the council’s overall goals. Chosen leaders will advise on the allocation of the funds through various nonprofits in the UK, France and Germany, bringing together their knowledge and influence to aid in the decision making process.

The North Face said it hopes to “empower future explorers who are curious, interested and passionate about the outdoors—but may not have access to equipment, adventures or outdoors experts they can look up to and learn from.”

“It is undisputed that there are advantages for us humans to spend time outdoors, be it on easy hikes in nature or on extreme sports adventures,” said Amanda Calder-McLaren, brand and communications director at The North Face EMEA, in a statement. “Everyone has the right to feel the power and advantages of nature and to feel welcome.

“We as a brand are committed to making sure that any barriers are recognised and overcome. The work of our experienced committee will help to ensure this claim.”

The panel will be working towards a variety of objectives over the course of its operation, including the development of pilot initiatives with selected nonprofits, promoting the important of inclusive exploration in ethnically diverse communities. It will also support in public discussions and the creation of shareable recommendations based around culturally relevant adventure.