The most searched-for skincare brands in 2020, according to report

London-based dermatology clinic, DermConsult has revealed the most searched-for skincare brands in 2020, according to its latest report.

The report shows at the top of the list, Australian beauty brand, Alpha H with a greater than 5000% boost on last year’s results.

Affordable skincare brand, The Ordinary ranked second with a 390% increase in searches, whilst First Aid Beauty experienced an uptick of more than 230%.

Skincare brands, Paula’s Choice, Ole Henriksen, Glossier and Drunk Elephant also ranked top ten.

DermConsult said that the results were a reflection of shoppers spending more time at home due to the recent Coronavirus lockdown.

Dermatologist at DermConsult, Kathy Taghipour said: “As we are spending a lot more time looking after ourselves and our bodies lately, there has been a huge shift towards skin care.”

“People are becoming a lot more conscious of their skin and are, therefore, investing in more products and using this time to establish a routine that works best for me.”

“We wanted to see exactly which brands people are most interested in in the UK, and there seems to be a variation of both high end and affordable products, clearly indication that whether it’s a small or large investment, people are dedicating time and money into their skin, which is always a positive thing.”