The Modist, the world's first luxury modest fashion platform launches

The Modist, the first global online destination for luxury modest fashion, went live today, on International Women's Day.

Shipping to 100 countries the platform features a curated selection of luxury clothing for women whose "personal dressing choices span all ages, faiths, cultures and ethnicities" from 75 designers including Christopher Kane, Mary Katrantzou, Marni and more. Further brands promised for Pre-Fall 17.

The Modist is the brainchild of CEO and founder Ghizlan Guenez who said her mission was "to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles - a relevant conversation at this time."

"We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman," Guenez added.

Guenez is joined in the venture by Lisa Bridgett chief operating officer and former director of global sales and marketing at Net-a-Porter.com who said the global potential for the modest fashion market is a value of $484bn by 2019. "Our goal is to provide a one-stop, immersive content and shopping destination for the global luxury modest consumer whom we know and herald," Bridgett said.

A shoppable magazine, The Mod, accompanies the platform and includes seasonal features, styling guidance, moving image segments, behind the scenes excerpts as well as profiles and interviews. The platform will also include personal styling and shopping tips, an in-house studio and a 24/7 personal concierge all built on an enterprise level e-commerce platform with global logistics partnerships.

The Modist has offices in London and Dubai and, in addition to Guenez and Bridgett, the team comprises Sasha Sarokin, buying and fashion director; Sally Matthews, creative Director and Dima Ayad, PR and marketing director.