THE INNOVATION DOWNLOAD: How to optimise your returns process and enhance customer loyalty
Fashion retail is fast moving and ever-evolving. To support brands and retailers to stay ahead of trend curves and technology that are transforming the industry, TheIndustry.fashion has launched ‘The INnovation Download’, a series of insightful guides that combine market overviews, expert insights and actionable advice.
In this first edition, we have partnered with the team at Reveni, who help eCommerce retailers optimise their returns process and enhance customer loyalty thanks to its instant refunds and exchanges solutions, to spotlight the importance of post-purchase in a challenged fashion landscape.
There remains no doubt that there is still opportunity to be had in online fashion sales, particularly here in the UK. And those brands and retailers offering superior service post-purchase for an ever more discerning and demanding consumer, will be the ones able to capitalise.
One of the biggest challenges for making a success of selling fashion online, however, is the borderline unsustainable rate of returns. Estimates vary on exactly how much of what is sold comes back, but it is generally considered to be at least 30% (with certain categories of product much higher than others).
But returns can also be an opportunity for brands to drive further revenue and deepen relationships with consumers.
In this guide is split into four easy to digest sections.
- IN Perspective: an overview of the sector: The importance of post-purchase in a challenged fashion landscape
- IN Three: the key trends to know: Turning returns into opportunity for growth and efficiency
- IN Real Life: four case studies of innovation in action. We look at how leading fashion retailers are benefiting from instant returns including Bella Freud, Luke 1977, Flabelus and Wild Swans
- IN Practice: an action list to set you up for success: How Instant Refunds and Exchanges Work
THE INNOVATION DOWNLOAD IS FREE TO VIEW BELOW. NO REGISTRATION NECESSARY
