The INKEY List launches INKEY School
British skincare brand, The INKEY List has launched the INKEY School – a dedicated, fun and accessible space for learning and sharing knowledge on skincare, haircare and beauty topics.
To kickstart the campaign, INKEY have launched ‘Everyday’s a School Day’ - a free, six-week programme of content focusing on skincare, haircare and scalp care, as well as other contemporary topics within the beauty industry.
The campaign will take place across the brand’s social media platforms and on their brand new INKEY School space on theinkeylist.com. Content will be live on both channels indefinitely, with more being added regularly to the INKEY School after the campaign.
INKEY team members will be running the lessons alongside a host of expert partners across the industry, who are specialists in their fields including dermatologists, trichologists, session stylists and skin experts.
The dynamic programme will be made up of 10 core modules in video format, split into focus lesson types, ingredients and the biology of hair and scalp health.
Alongside the 'Everyday's a School Day' campaign, the brand will feature 4 'Beyond School' modules which explore wide topics including diversity and clean beauty, with expert guest panelists discussing the subject in questions.
The extra 'Beyond School' modules will be streamed live on Zoom and beauty fans will be able to sign up via Eventbright.
Mark Curry, co-founder of The INKEY List: "Learning and sharing knowledge has been the pillar of our brand even before we existed. We know how empowering knowledge can be, so our mission is to keep sharing learning moment with our community via our established #askINKEY service and now INKEY school."
Colette Laxton, co-founder of The INKEY List, added: "We are committed to continue helping our community learn more about their skin, hair and scalp, as well as interacting and engaging in conversations that go beyond skin and hair and relate to the wider beauty industry."
The initiative marks the brand's ongoing ambition and commitment to empowering their community with knowledge, to be able to make better decisions when it comes to looking after their skin, hair and scalp.